PAY-PER-CLICK (PPC) ADVERTISING STRATEGIES
Paid online advertising can be a very effective way to drive traffic to your website and acquire new customers. But unlike organic traffic, you are paying for these ads. Because of this, a well thought out strategy that includes placement of the ads, ad copywriting, budget considerations, your return on investment (ROI), landing page creation, and other factors must be carefully planned out. The team at GrayHawk DJC will work with you to create a positive online advertising strategy that meets all of your goals without breaking the bank.
OUR ONLINE ADVERTISING SERVICES
ACCOUNT CREATION & MANAGEMENT
We will create and set up all ad accounts, across the different platforms (Google, Facebook, Bing,…), on your behalf. All accounts are set up under your name and you will have complete access to the accounts at all times. Afterwards, our job will be to monitor the accounts to make sure the ads are running smoothly and report on any issues that may arise.
AD COPY, PLACEMENT, & DESIGN
The GrayHawk DJC team will write and design your online ads to fit your advertising campaigns and strategy. All of your ads will include up-to-date best practices. When your ads have been created and approved, we will activate them and monitor them on a daily basis to track performance.
LANDING PAGE CREATION
Once your ads have been turned on, the next step is to create the webpage(s) a user will be directed to once they click on your ads. That’s why we custom build your landing pages to fit the theme of your ads in order to facilitate converting your users into customers. Your landing pages will include all user interface and user experience best practices and also reflect the brand and messaging of your advertising strategy.
MONITORING, TESTING, AND REPORTING
Your ads are running, people are clicking on them, and they are converting and becoming customers. It’s now time to optimize your ads and landing pages to give you the best bang for your buck. We will monitor your daily activity and give you a weekly report on how your ads are performing. Our reports are not single day snapshots. We give you day over day reports so you can see how you are doing over time. Our reports also provide real dollar return-on-investment (ROI) figures. With these reports, we can make data driven decisions to optimize your campaigns.